TRIGGERLAB Studio is headed up by Eric Ruffing. Eric has over 25 years experience working in tandem with marketing + product teams, Fortune 500 companies, upstart brands, entertainment powerhouses and authentic action sports leaders. The TLS team is built from experienced progressive artists, designers and trend experts with a long history of brand building design knowledge + magical skills.
Our Experience Includes:
Trend Research - Color, Design + Retail
Project Definition + Focus
Licensing Style Guides
Style Guide Assets
Brand Identity Systems
Brand Mark Guidelines
Corporate, Service & Product Naming
Some Kind Words:
"I have a great respect for Eric and his work. He was a key force in the creative re-positioning for the Hot Wheels brand for the 45 categories of consumer products we were leading. His trend right style and artistic flare became a significant weapon in driving brand authenticity back into the brand. He's also great to work with !”
Tim Parsey, VP Design, Boys Design, Hot Wheels
“Eric is not only a seasoned designer and creative visionary, but also a savvy brand marketer. Eric's deep understanding of branding and marketing results in creative output that is always on strategy. Eric's experience and strong communication skills make him a joy to work with.”
Brad Horn, President The Brand Factor - Consultant to Bad Boy MMA
“Eric and his team have provided some amazing graphic design for the outlook of some of our products. I hope to continue working with them in the future.”
George Barthel, Product Manager, Giant Bicycles
“I've hired Eric Ruffing many many times since 2007 while being at Mattel. Always on time, and the designs are always better than expected. Their expert eye for trends and wicked illustration skills make my job even easier. Besides that, these guys are just some really cool cats to deal with. They have an awesome sense of humor which is always a plus. I'd highly recommend them for any of your creative project needs.”
Roman Cortez, Sr. Designer, Hot Wheels/Matchbox
“Hired Eric a number of times to handle web site, catalog and packaging designs for Spot Brand. Every time, the results were far more than we could have hoped or even dreamed of.
I wouldn't hesitate for a moment to hire Eric and will do so again in the very near future!”
Michael Golinski, Co-Founder Spot Bikes
“Eric oversaw the transformation of Mattel's Hot Wheels Style guide, and it was a sight to see.We utilized his guides to develop our licensed products, and thanks in large part to Eric, our bikes came out better than ever!His work is extremely impressive and he seems to be becoming an industry leader in the "extreme sports graphic design" catagory. Hopefully we'll have many opportunities to work together in the future."
Roger Shank, Creative Director, Dynacraft (Hot Wheels Licensee)